Site Architecture in SEO

Every web page is made up of elements of HTML coding that can be read by a web browser and translated to a visual representation of a page displayed on computer screens. This page can include images, text styles, backgrounds, colors and structured designs that together create and display a complete web page. Each of those pages is linked through hypertext or image links to other pages, either within the same site or including outbound links to additional web sites.

The way these pages are structured and built can determine how  well a search engine can index and rank each page, based on content and proper use of each element within that architecture. Some of those very technical elements can make it either easier or more difficult for search engines to "understand" what the page is about. The more "understandable" your page is to search engines, the more likely your site will be properly indexed and rank well.

Such things as badly implemented interior link structure, injudicious use of javascript and embedded "Flash" movies can seriously hamper the ability of a search engine to "understand" and rank your pages for relevancy. Lack of text is probably the biggest detriment to Search Engines understanding the content of your site and the most common error by webmasters more concerned with visual presentation than Search Engine Rankings.

SEOptimism understands the value of a balanced approach to visual and textual matters and works to make your site easy to navigate, easy to look at, and more importantly, easy to INDEX by the search engines. Don't let poor site architecture lead to a collapse of your web site due to lack of search engine structural elements.

Elements of SEO

1. Content
2. Structure
3. Linking
4. Metatags
5. Submission

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