SEOptimism

 

Metatags in SEO

M etatags contained in HTML code were once seen as the a very important ingredient in Search Engine Optimization and they received inordinate attention in discussion of SEO. The result of that attention was abusive keyword stuffing in metatags by web site owners eager to increase traffic to their site. The search engines soon made metatags less important until they became nearly meaningless - with one exception - the TITLE metatag.

The title tag is by far the most important of those little comments behind a web page, because it is visible in the visitors' browser title bar, is used by many search engines in the first line of text shown in search results when (and if) your site does show up at a search engine.

SEOptimism works based on the research done to determine the best keyword phrases to target in your industry. Every page on your site should contain different information, and therefore, different title tags to tell visitors - and search engines - what that page is about.


Elements of SEO

  1. Content
  2. Structure
  3. Linking
  4. Metatags
  5. Engagement

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