SEOptimism

 

Metatags in SEO

Metatags contained in HTML code were once seen as the a very important ingredient in Search Engine Optimization and they received inordinate attention in SEO. The result of that attention was abusive keyword stuffing in metatags by web site owners eager to increase traffic to their site. The search engines soon made metatags less important until they became nearly meaningless - with one exception - the TITLE metatag.

The title tag is by far the most important of those little comments behind a web page, because it is visible in the visitors' browser title bar, is used by many search engines in the first line of text shown in search results when (and if) your site does show up at a search engine.

SEOptimism optimizes the text on your page first, then chooses a title tag that reflects the content of that page to apply DIFFERENT TITLE TAGS to each page of your site. We do this based on the research done to determine the best keyword phrases to target in your industry. Arguably, every page on your site should contain different information, and therefore, different title tags to tell visitors - and search engines - what that page is about.


Elements of SEO

  1. Content
  2. Structure
  3. Linking
  4. Metatags
  5. Submission

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